Keys to Gaining Marketshare: Community, Education, and Growth w/Jerry Merrick

On this episode Jerry Merrick joins KT and Kellen to discuss how he community, education, and growth drives his business. Jerry also discusses how he differentiates himself in his market, and how his team has enabled him to get out of his own way. 

“I do loans that differentiates me from the market.”


Resources Take your mortgage business to the next level. Visit for more information. Click here to schedule your free no-obligation Next Level Coaching Call:

What We Learned From This Episode

Focusing on a niche can help you separate yourself from your competition. 

Try to stay away from the extremes of a one person band and a jack of all trades. 

You have to get out of your own way or you will be running in place. 

Know your customer, before you know your business. Have clarity. 

Quotes from the episode:

“Next Level has given me an opportunity to create a growth strategy for myself.”

“I do loans that differentiates me from the market.”

“Mortgages aren’t sexy, but they are essential.” 

“Our mantra is community, education, and growth.”

“You have to find a way to differentiate yourself from every loan officer in your market.”


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