Having a Brand that Attracts the Right People w/Raquel Borras

On this episode Raquel Borras joins Kenneth and Sean to talk about how she created a brand on LinkedIn by owning who she is and putting herself out there to attract the right business connections.

“You need to show your personal side to have a brand that connects with people.”

– Raquel Borras

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What We Learned From This Episode

  • Using your stories and experience in your content is the best way to connect with people.
  • Having a plan for your content is important, but it should not stop you from creating content in the moment.
  • You need to own who you are as an individual because you cannot stand out by being the same as everyone else.
  • Get out of the instant ROI mindset if you want to succeed at building a brand for the long haul.
  • Don’t be afraid to put yourself out there. You may find that being vulnerable will be a catalyst to connect with the right people.

Quotes from the episode:

  • “People want to hear your experiences and your stories”
  • “Do the type of content that feels right for you”
  • “I built a brand around being natural and real-time”
  • “If I can have people support be when I am being vulnerable, then I can do anything”
  • “ If you can be you from the beginning you will connect with the right people on Social Media”

Links

Social Media:

Guest Bios-

Founder & Chief Excitement Officer – True to You Branding

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