On this episode Michael Cox of the Mortgage Nerds joins Sean Zalmanoff to talk about marketing, relationships, building a strong brand, and having an abundance mindset. Mike also talks about how MLOs should have a marketing first, mortgage seconds philosophy when building their business.
“If you miss a loan closing that hurts your brand.”– Michael Cox
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What We Learned From This Episode
If you decide to move to a new company make sure to do it for the right reasons.
You don’t know what you don’t know. You need to constantly be learning.
Having a community of loan officers is a great support system.
Once you build a brand, make sure you protect it.
Having a strong brand enables you to have more freedom with your business.
Don’t worry about giving away your secrets, because most MLOs won’t do it anyway.
Quotes from the episode:
“I’m a firm believer in creating strong strategic relationships.”
“Not everyone should be a broker owner.”
“If you miss a loan closing that hurts your brand.”
“You want to work for a company that allows you to create your own brand.”
“Your a marketing company first, but happen to do mortgages.”
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