Putting Your Marketing First w/Michael Cox

On this episode Michael Cox of the Mortgage Nerds joins Sean Zalmanoff to talk about marketing, relationships, building a strong brand, and having an abundance mindset.  Mike also talks about how MLOs should have a marketing first, mortgage seconds philosophy when building their business.

“If you miss a loan closing that hurts your brand.”

Michael Cox

Resources Take your mortgage business to the next level. Visit nextlevello.com for more information. Click here to schedule your free no-obligation Next Level Coaching Call: https://nl.nextlevello.com/schedule

What We Learned From This Episode

If you decide to move to a new company make sure to do it for the right reasons.

You don’t know what you don’t know. You need to constantly be learning. 

Having a community of loan officers is a great support system. 

Once you build a brand, make sure you protect it. 

Having a strong brand enables you to have more freedom with your business. 

Don’t worry about giving away your secrets, because most MLOs won’t do it anyway. 

Quotes from the episode:

“I’m a firm believer in creating strong strategic relationships.”

“Not everyone should be a broker owner.”

“If you miss a loan closing that hurts your brand.”

“You want to work for a company that allows you to create your own brand.”

“Your a marketing company first, but happen to do mortgages.”


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