No More Excuses: Start Leveraging Video w/Caton Del Rosario

In this episode Kellen and Sean are joined by Caton Del Rosario who is the Director of Marketing, co-founder, and owner at American Mortgage Network, a 100% Employee Owned ESOP. Caton discusses how it is time for MLOs to cut out the excuses and start getting serious about using video.

“If you’re able to provide information on those platforms at scale and make it fun, entertaining and accessible, that’s really what is going to move the needle.”

– Caton Del Rosario

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What We Learned From This Episode

  • In this episode Kellen and Sean are joined by Caton Del Rosario who is the Director of Marketing, co-founder, and owner at American Mortgage Network, a 100% Employee Owned ESOP. Caton discusses how it is time for MLOs to cut out the excuses and start getting serious about using video.
  • Video is important, but ultimately you need to do what you’re best at as a Loan Officer.
  • When it comes to video, doing something is better than doing nothing at all. You have to find a way to get past your excuses so that you take the first step.
  • Video is only going to become more important in our business. Every day you choose not to begin is another day you fall behind setting yourself up for the future.

Quotes from the episode:

  • “Do what you’re best at. Don’t get on video just because you think it is important.” [00:09:06]
  • “My crappy video is better than your non-existent video. Just do something. It doesn’t matter what it it. Whatever you are doing is better than not doing anything at all.” [00:10:35]
  • “Video content especially long form not even short form is gonna become more important, if you’re able to provide information on those platforms at scale and make it fun, entertaining and accessible, that’s really what is going to move the needle.” [00:17:55]

Links:

Social Media:

Guest Bio-

Caton Del Rosario is the Director of Marketing, co-founder, and owner at American Mortgage Network, a 100% Employee Owned ESOP. He’s been featured in National Mortgage Professionals Next 40 Mortgage Professionals to watch and still has quite a few years before he hits 40. In AmNet’s first year, he helped his Mortgage start-up grow from zero to over $120 Million in Loan Volume, 250+ units, 50+ employees, and 14 states. His influence in the Mortgage and Real Estate community continues to grow due entirely to his presence on Social Media, and he’s just getting started.

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